Future Brief



Your client, who you can assume is a community, charitable, public or business organization, has commissioned you to help identify key changes in the social, economic, cultural and technological environment and to suggest concepts for products and initiatives which can address those changes.

This project may lead from previous work, but you will need to demonstrate a deeper understanding or a significant development within the body of work. Ensure that you identify how your concept can address the key changes in the social, economic, cultural and technological environment.

For example, you may consider how people are using technology in their everyday lives, in their own ways and for their own needs.
How does choice impact on how everyday things are used or are likely to be used in the future?

In response to this you are required to identify, describe and evaluate what you believe to be the key changes and possible evolutions in these environments, with a particular emphasis on opportunities for the design of new interactive tasks, systems or products.

From this initial audit you must then consider a new or novel task, system or product that you would like to investigate and further develop to concept prototype stage and offer researched evidence in support of your proposal. Evaluate and specify design concepts to capture this opportunity.


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